ZINA AL-MOKHTAR
DESIGN MANAGER
Portfolio
Details of Tbilisi
1080px X 1080px
A personal photography case study project in Tbilisi, Georgia. As tourists, we tend to focus only on the bigger picture, ignoring the beauty of the little details around us; thus the purpose of showcasing the pictures in black and white is to direct the attention of the viewer on the beauty of the little details in the architectural buildings and tourists attractions in Georgia without being distracted by it's surroundings.
Ghaya: Improving Tourists' Way-finding Experience
297 mm X 210 mm
With the constant growth that Dubai has been going through over the years, many tourists find it tough to plan their visit and to navigate within the city and tourist attractions. Ghaya aims to create and improve the way-finding experience by using different research methods to define the opportunities and create solutions that would suit different age groups and different preferences of the tourists visiting Dubai while reducing the use of paper maps to create a sustainable paperless city.
A Souvenir from Madinat Jumairah
148 mm X 210 mm
The Old Souk in Madinat Jumairah is famous for it's traditional Middle Eastern style and mini shops offering different products ranging from ornate lanterns to carpets and much more. When visiting the Old Souk, postcards would be the perfect souvenir for tourists to take back home as a memory of their visit to remember the unique experience that they had while exploring the place. The three postcards designed include three different products found at the souk that would be a hassle to take back home yet the postcards would still remind the visitor of them, such products are unique carpets, Ornate lanterns, and silver antiques.
The Revivalist Initiative
297 mm X 210 mm
Collaboration with Aisha Al-Mehari & Jumana Al-Ahmar
Traditional knowledge contributed greatly to the welfare of earlier UAE societies and to the daily needs of people when they were living on the basis of subsistence economies. The revivalist initiative intends to revive the heritage and culture of traditional medicine and transform Al-Dhaid to be the cultural driver of traditional herbal medicine. In order to achieve this, design-led innovation strategies and methods were essential to create three solutions, such as a research center, workshops, and a herbal garden.
Gahwatna: Traditional Arabic Coffee Set
The Coffee Museum in Dubai offers a relaxing atmosphere with traditional architecture that showcases a wide selection of items illustrating regional and international coffee history and the importance of serving coffee in the UAE as it is a symbol of hospitality at homes and social gatherings. Gahwatna which stands for 'our coffee' is a package design and branding proposal for the museum's souvenir shop that includes the five essential products to make and serve the traditional arabic coffee such as the coffee pot, the cups, dates, spices, and arabic coffee. This allows the visitor who visited the museum and learned how to make Arabic coffee to get the products as a gift or for personal use.
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In-Quarantine traits
Creating designs attributed to unattainable products being the positive and negative traits acquired during the lockdown while exploring different packaging materials pertaining to sustainability. The positive traits are 'attentive', showcased as a recyclable coffee cup that increases performance and productivity, and 'energetic' is portrayed as a supplement container that provides energy to get people through their day. In contrast, negative traits include 'isolated', portrayed as an unsustainable mailing envelope that isolates the products from the sunlight, while the 'messy' trait is portrayed using a biscuit wrapper, that creates a mess when opened.
Startup Magazine
210 mm X 297 mm
Collaboration with Jumana Al-Ahmar
With an inspiration from the yellow pages business telephone directory, Startup magazine is the first business magazine from a design perspective looking at different topics revolving around creating successful and valuable startups and how managers deal with failures including an interview with one of the most successful businessmen in the United Arab Emirates sharing his own experience of creating a business and the importance of failure to achieve success.
Venice Tourism Posters
420 mm x 594 mm
Swiss style inspired posters with the use of the gestalt principles designed to showcase the main tourist attractions in Venice and the gondola, a traditional Venetian rowing boat, to promote the country from a tourism point of view using primary colors and simplified eye-catching designs and to communicate the message to the passersby as fast as possible.
